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售價:1178  |
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詳細資料ISBN：9781259252464 叢書系列：行銷研究 規格：平裝 / 414頁 / 普通級/ 單色印刷 / 4版 出版地：台灣 內容簡介 1.PRACTICAL, APPLICATION-ORIENTED APPROACH:CONCISELY WRITTEN AND DESIGNED FOR USE ALONGSIDE CASES AND OTHER COURSE PROJECTS. 2.RUNNING CASE & SPSS DATA SETS: FOR THE FOURTH EDITION ADDITIONAL VARIABLES HAVE BEEN ADDED TO THE SANTA FE GRILL AND JOSE’S SOUTHWESTERN CAFé RUNNING CASES. 3.NEW MARKETING DASHBOARD: FEATURES THROUGHOUT FOCUS ON TIMELY, THOUGHT-PROVOKING ISSUES, INCLUDING ETHICS, PRIVACY, AND ONLINE DATA COLLECTION, THE ROLES OF TWITTER AND LINKEDIN, AND MORE! |
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